Blog

It was 6am on a Friday at a Culver City studio. We were all set up for the shot of the Lamborghini Countach. The car lift was ready, camera and car polishers all set. Ric, the car's owner, was expected at 6:30 up from Manhattan Beach along the Pacific Ocean south of...

As part of Alpine USA Marketing Team in the early stages, we were constantly reminded by Japan how powerful the influence of the US market was on Japan HQ. In fact, the USA Alpine group was required to head to Japan at least 3X per year to report on all of our...

One of the biggest hurdles for manufacturers to get past is when they get a brand new product up and running. It’s called the 1st Production. It's a significant engineering and manufacturing challenge. Alpine was not immune from these 1st production quality...

Lamborghini Posters Lamborghini, with its iconic and daring designs, has always captured the imagination of car enthusiasts worldwide. Alpine, a brand known for its high-quality audio systems, partnered with Lamborghini in a series of poster campaigns that have become...