Lamborghini Posters
Lamborghini, with its iconic and daring designs, has always captured the imagination of car enthusiasts worldwide. Alpine, a brand known for its high-quality audio systems, partnered with Lamborghini in a series of poster campaigns that have become legendary. Each poster not only showcases the beauty and power of Lamborghini but also tells a unique story of the era it represents. They also connect this new brand, Alpine, with the world of superlative design. Here’s a deep dive into these fascinating campaigns, enriched with insights from a conversation with Dave, providing an additional layer of authenticity and intrigue.
Poster 1. Body by Lambo (1980-1981)
The "Body by Lambo" poster is the first in this remarkable series, dating back to 1980-1981. This campaign set the tone for the following years, highlighting the sleek and powerful design of the Lamborghini, and featuring the design excellence of Alpine. This era was crucial as it established Lamborghini's identity in the automotive world, emphasizing the brand's dedication to cutting-edge design and engineering. And it associated that with the cutting edge brand excellence of Alpine.
Poster 2. Lambo from the Rear (1985-1986)
The second poster, Lambo from the Rear emerged around 1985-1986. Interestingly, this image was sourced from Alpine Canada and adopted by Alpine US due to budget constraints, as it saved them the cost of a new photoshoot. Despite being the least successful campaign of the four, succumbing to the Star Wars trend of the day, it holds a unique place in the series. This poster reflects a period where practicality met creativity, showcasing the Lamborghini from a distinct rear angle that highlighted its powerful stance.
Poster 3. The 25th Anniversary Shot
The third poster, marking Lamborghini 25th anniversary, features the car on a custom-built steel platform. An intriguing fact about this shoot is that the car used was a "mule"—essentially just a shell, lacking internal components. This shoot occurred during Chrysler’s ownership of Lamborghini in the Lee Iacocca era, a time when Chrysler aimed to recapture the essence of the original Countach. The Alpine marketing team flew to Detroit for the shoot, and the car, one of the original few, was flown from Italy. The original price of these models was around $150K, but they now fetch about $500K, highlighting their timeless value and appeal.
Poster 4. Diablo Speed of Sound (1989-1991)
The final poster, "Diablo Speed of Sound," spans from 1989 to 1991. During this period, Chrysler still owned Lamborghini, and Alpine audio systems became integral to the cars design, featuring subs and component speakers tailored for the Diablo. This poster signifies a time when Lamborghini strived to be the fastest production car, adhering to various compliance and build requirements. The photoshoot was meticulously staged with special lighting flown in from Italy and utilized and a backdrop of miniature pillars, specially constructed for this shoot. flown in from Italy at significant cost. This effort paid off, as the visual impact was stunning, perfectly capturing the Lamborghini’s speed and style.
Conclusion
Each of these posters represents a distinct chapter in Lamborghinis storied history, from the sleek beginnings of the Countach to the high-performance edge of the Diablo. They not only highlight the evolution of Lamborghinis design and technology but also reflect the collaborative spirit and creative endeavors of Alpine’s marketing team as they built their brand to a leadership position in the world of consumer electronics. Through these campaigns, Lamborghini and Alpine have left an indelible marks on the world of automotive advertising, and in the history of consumer electronics, creating memorable visuals that continue to inspire and captivate.